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Kirsteen Campbell, Chief Executive of the Scottish SPCA, said: “In 2018, our education team visited more than 60% of Scotland’s primary schools and reached just under 250,000 children.

Scotmid has also partnered with several Scottish SPCA Animal Rescue and Rehoming Centres across the country to help encourage members and customers to rehome pets. “To have reached such an impressive figure at the half-way stage is really encouraging and we look forward to seeing further fundraising activities come to life so that we can raise as many ‘Pennies For Paws’ as possible for a fantastic cause.” John Brodie, Chief Executive of Scotmid Co-operative, said: “The positive response shown so far by our members, staff and customers towards our charity partnership with Scottish SPCA has been phenomenal. The programme aims to improve both primary and secondary school pupils’ knowledge about animals and their welfare needs through interactive workshops and encourages them to take an active role in their local community.

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The charity partnership has raised £141,000 in the opening half of the year-long charity partnership to fund the Scottish SPCA’s free schools initiative.

In 2018, the Scottish SPCA reached approximately 239,000 school children, so Scotmid Co-operative’s fundraising efforts in the last six months alone will allow the charity to engage with approximately 72% of that total. The fundraising amount achieved so far by the community retailer will help to create opportunities for 172,230 children to learn about animal welfare through Scottish SPCA’s ‘Prevention Through Education’ Programme in over 1,000 schools across the country. Over 170,000 children in Scotland will learn about animal welfare through the Scottish SPCA’s education programme thanks to a £141,000 boost at the half-way point during their Charity of the Year partnership with Scotmid Co-operative.